A website for an outsourced CFO or controller firm that sells the ongoing seat, not a project

An outsourced CFO or fractional controller firm is selling an ongoing seat on a client's leadership team, so the site needs to make that recurring, embedded relationship concrete rather than describing a one-time deliverable.

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What usually goes wrong for outsourced cfo and controller firms

The site describes "CFO services" without saying what is actually delivered on a weekly or monthly basis.

There is no page distinguishing fractional CFO work from controller-level work, so pricing conversations start from confusion about scope.

Company stage and size fit (which clients the firm actually serves well) is never stated, wasting time on mismatched inquiries.

The site has no page addressing the transition from an internal hire or a different provider.

Fit assessment form

A form that asks company stage, revenue range and current finance function, so the firm can tell before the first call whether it is a scope fit.

Three ways to run it

Practice

The website, fully managed, live in 7 days.

Partnership

Everything, plus the AI Engine, live in 10 days.

Multi-Partner

Everything, plus the Content Engine, live in 15 days.

Compare the plans

Questions from outsourced cfo and controller firms

Can we specify the company stage and size we work best with?

Yes, and we recommend it. A "who we work best with" page that states company stage and revenue range plainly filters out mismatched inquiries before they take up a partner's time.

Can the site distinguish fractional CFO work from controller-level work?

Yes, as separate pages. The two roles involve different scopes of work at different price points, and separating them lets a prospective client self-identify which conversation they actually need.

Can we describe what switching from an internal hire looks like?

Yes. A "transitioning to us" page addressing how a company moves from an internal CFO or a different provider to this arrangement is part of the standard structure for this practice type.

How does the fit assessment form reach us?

Every submission is delivered into your CRM or inbox by direct API, Zapier or Make, the same day it is submitted, with the company stage and revenue details already attached.

See it built for outsourced cfo

A live walk-through, on your screen, of the site you would get.

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