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Guides and playbooks for accounting and professional services firms: practice group architecture, partner pages, search visibility and the systems behind them.

Website Strategy August 18, 2026
How a Multi-Partner Firm's Website Should Mirror Its Practice Groups
A multi-partner accounting firm's website should map onto its actual practice groups. Here is the page architecture that makes that possible.
By Vivian Castellane 12 min read

Who writes here

Vivian Castellane

Partner Growth Web Strategist, Hartford, CT

Desmond Achterberg

Professional Services Website Lead, Minneapolis, MN

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